Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong Sun.

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Material type: Text

TextPublication details: Cambridge, Massachusetts : The MIT Press, 2016.Description: ix, 136 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5415.55 .R38 2016 (Browse shelf(Opens below))	Available		10334281

Includes bibliographical references (p. 121-125) and index

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