Customer-centric marketing : a pragmatic framework /
Ravi, R. 1969-
Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong Sun. - Cambridge, Massachusetts : The MIT Press, 2016. - ix, 136 p. : ill. ; 23 cm.
Includes bibliographical references (p. 121-125) and index
9780262529051
Customer relations.
Marketing--Management.
Relationship marketing.
Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong Sun. - Cambridge, Massachusetts : The MIT Press, 2016. - ix, 136 p. : ill. ; 23 cm.
Includes bibliographical references (p. 121-125) and index
9780262529051
Customer relations.
Marketing--Management.
Relationship marketing.