Normal view MARC view ISBD view

Building global biobrands : taking biotechnology to market /

Simon, Franco̧ise, 1946-

Building global biobrands : taking biotechnology to market / Franco̧ise Simon, Philip Kotler ; foreword by Kevin Sharer. - New York : Free Press, c2003. - xv, 336 p. : ill. ; 24 cm.

Includes bibliographical references (p. 293-310) and index

ISBN: 9780743222440

Subjects--Topical Terms:
Biotechnology industries.
Biotechnology--Marketing.
Pharmaceutical biotechnology industry.

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

welcome to

Library of Universiti Malaysia Kelantan

The Office of Library & Knowledge Management

NO 1 ENTREPRENEURSHIP IN MALAYSIA

Building global biobrands : taking biotechnology to market /

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT