000 01031nam a2200301 a 4500
003 VRT
005 20241105232948.0
008 090209 2008 ohua i 000 0 eng d
010 _a2006-908267
020 _a9780324322385 (Student ed.)
039 9 _y200902091132
_zasmak
090 _aHF5415.5
_b.B36 2008 OS
100 1 _aBaran, Roger Joseph,
_d1945-
245 1 _aPrinciples of customer relationship management /
_cRoger J. Baran, Robert J. Galka, Daniel P. Strunk.
250 _aStudent ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2008.
300 _axvi, 511 p. :
_bill. ;
_c26 cm.
500 _aFakulti Keusahawanan & Perniagaan
504 _aIncludes bibliographical references and index.
650 0 _aCustomer relations
_xManagement
_vTextbooks.
650 0 _aRelationship marketing
_vTextbooks.
700 1 _aGalka, Roger J.
700 1 _aStrunk, Daniel P.
907 _a.b10086080
_b05-12-17
_c05-12-17
910 _avtls000008926
942 _c1
998 _ak
_b - -
_cm
_da
_e-
_feng
_gohu
_h0
999 _c8617
_d8617