000			02642nam a2200277 4500
003			VRT
005			20241106081714.0
008			131125 2012 xxua bi 001 eng
020			_a9781422157640
039		9	_a201403031057 _bazuan _c201403031056 _dazuan _c201403031056 _dazuan _c201403031055 _dazuan _y201311251032 _ztiey
090			_aHD62.4 _b.G683 2012
100			_aGovindarajan, Vijay.
245			_aReverse innovation : _b create far from home, win everywhere / _cVijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi.
260			_aBoston : _bHarvard Business Press, _c2012.
300			_axv, 229 p. ; _cill. ; _c24 cm.
520			_a"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "-- _cProvided by publisher.
650		0	_aBUSINESS & ECONOMICS / Management. _2bisacsh
650		0	_aInternational business enterprises _xManagement _vCase studies.
650		0	_aStrategic planning _vCase studies.
650		0	_aTechnological innovations _xManagement _vCase studies.
700	1		_aTrimble, Chris.
907			_a.b10780117 _b07-02-24 _c05-12-17
910			_avtls000078716
942			_c1
998			_ak _b - - _cm _da _e- _feng _gxxu _h0
999			_c77836 _d77836