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| 005 | 20241106000614.0 | ||
| 008 | 110623s2011 nyua bi 001 0 eng | ||
| 020 | _a0078028787 (pbk. : alk. paper) | ||
| 020 | _a9780078028786 (pbk. : alk. paper) | ||
| 039 | 9 |
_a201111030756 _bsiti _c201111030755 _dsiti _y201106230825 _zamirul |
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| 090 |
_aHF5415.13 _b.M37 2011 OS |
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| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aEssentials of marketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm.+ _e2011 update to Marketing Mnagement. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 907 |
_a.b10541512 _b05-12-17 _c05-12-17 |
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| 910 | _avtls000054786 | ||
| 942 | _c1 | ||
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