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_a200906231002 _bizzati _c200901201559 _diela _c200901201559 _diela _y200809301619 _zVLOAD |
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| 090 |
_aHF5415.12 _b.S54 2007 |
||
| 100 | 1 |
_aShimp, Terence A. _eauthor. |
|
| 245 | 1 | 0 | _aAdvertising, promotion, and other aspects of integrated marketing communications |
| 250 | _a7th edition. | ||
| 264 | 1 |
_aMason, OH : _bThomson/South-Western, _cc2007. |
|
| 300 |
_axxii, 629 pages: _billustrations; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aRev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 |
_aShimp, Terence A. _tAdvertising, promotion & supplemental aspects of integrated marketing communications |
|
| 907 |
_a.b10029564 _b18-04-21 _c05-12-17 |
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| 910 | _avtls000003027 | ||
| 942 | _c1 | ||
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