000 | 00934nam a2200253 4500 | ||
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003 | VRT | ||
005 | 20241105233743.0 | ||
008 | 090614s2008 enka bi u001 u eng d | ||
020 | _a9780470721674 | ||
039 | 9 |
_a201409071121 _bsiti _c200911301510 _dzura _y200906141233 _zaiman |
|
090 |
_aHF5415.13 _b.S8789 2008 OS |
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100 | 1 | _aStrauss, Ralf E. | |
245 | 1 |
_aMarketing planning by design : _bsystematic planning for successful marketing strategy / _cRalf E. Strauss. |
|
260 |
_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2008. |
||
300 |
_axviii, 350 p. : _bill., plans ; _c25 cm. |
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500 | _aFakulti Keusahawanan dan Perniagaan | ||
504 | _aIncludes bibliographical references (p. [303]-328) and index. | ||
650 | 0 |
_aMarketing _x Management. |
|
650 | 0 | _aStrategic planning. | |
907 |
_a.b1017560x _b05-12-17 _c05-12-17 |
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910 | _avtls000018034 | ||
942 | _c1 | ||
998 |
_ak _b - - _cm _da _e- _feng _genk _h0 |
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999 |
_c17537 _d17537 |