000 00934nam a2200253 4500
003 VRT
005 20241105233743.0
008 090614s2008 enka bi u001 u eng d
020 _a9780470721674
039 9 _a201409071121
_bsiti
_c200911301510
_dzura
_y200906141233
_zaiman
090 _aHF5415.13
_b.S8789 2008 OS
100 1 _aStrauss, Ralf E.
245 1 _aMarketing planning by design :
_bsystematic planning for successful marketing strategy /
_cRalf E. Strauss.
260 _aChichester, England ;
_aHoboken, NJ :
_bWiley,
_cc2008.
300 _axviii, 350 p. :
_bill., plans ;
_c25 cm.
500 _aFakulti Keusahawanan dan Perniagaan
504 _aIncludes bibliographical references (p. [303]-328) and index.
650 0 _aMarketing
_x Management.
650 0 _aStrategic planning.
907 _a.b1017560x
_b05-12-17
_c05-12-17
910 _avtls000018034
942 _c1
998 _ak
_b - -
_cm
_da
_e-
_feng
_genk
_h0
999 _c17537
_d17537