| 000 | 01065nam a2200277 4500 | ||
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| 005 | 20241105233731.0 | ||
| 008 | 090604s2008 nju bi u000 u eng d | ||
| 020 | _a9780470165065 | ||
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_a200908031037 _bsiti _c200906230807 _dizzati _y200906041537 _zsuriani |
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| 090 |
_aHF5415.1255 _b.V56 2008 OS |
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| 100 | 1 |
_aVinjamuri, David, _d1964- |
|
| 245 | 1 | 0 |
_aAccidental branding : _bhow ordinary people build extraordinary brands / _cDavid Vinjamuri. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2008. |
||
| 300 |
_axii, 212 p. ; _c24 cm. |
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| 500 | _aFakulti Keusahawanan dan Perniagaan. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _zUnited States _vCase studies. |
|
| 650 | 0 |
_aBusinesspeople _zUnited States _vBiography. |
|
| 650 | 0 |
_aEntrepreneurship _zUnited States _vCase studies. |
|
| 650 | 0 |
_aSerendipity _zUnited States _vCase studies. |
|
| 907 |
_a.b10166774 _b05-12-17 _c05-12-17 |
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| 910 | _avtls000017131 | ||
| 942 | _c1 | ||
| 998 |
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