000			01758nam a2200301 4500
003			VRT
005			20241105233552.0
008			090528 2009 njua i u000 u eng d
020			_a0470454598
020			_a9780470454596
039		9	_a200908030934 _bshahrul _y200905281512 _zsiti
090			_aHD30.28 _b.J694 2009 OS
100	1		_aJOYNER, Mark, _d 1968-
245	1	0	_aINTEGRATION MARKETING: HOW SMALL BUSINESSES BECOME BIG BUSINESSES AND BIG BUSINESSES BECOME EMPIRES
260			_aHoboken, N.J. : _bWiley, _cc2009.
300			_axviii, 142 p. : _bill. ; _c19 cm.
500			_aFakulti Keusahawanan dan Perniagaan
500			_aIncludes index.
505	0		_a _a Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
650		0	_a _a Strategic planning.
650		0	_aBig business.
650		0	_aMarketing.
650		0	_aSmall business.
907			_a.b10147974 _b05-12-17 _c05-12-17
910			_avtls000015244
942			_c1
998			_ak _b - - _cm _da _e- _feng _gnju _h0
999			_c14775 _d14775