000			04042cam a2200421 i 4500
001			24005321
003			UMK
005			20250519110635.0
008			250519t2025 paua bi 001 0 eng
010			_a 2024053099
020			_a9798369382226 _q(hardcover)
040			_aDLC _beng _erda _cDLC _dUMK
042			_apcc
050	0	0	_aHF5415.12615 _b.N49 2025
245	0	0	_aNeurosensory and Neuromarketing Impacts on Consumer Behavior / _cReena Malik, Chitkara University, India, Shivani Malhan, Chitkara University, India, Manpreet Arora, Central University of Himachal Pradesh, India.
264		1	_aHershey PA : _bIGI Global, _c2025
264		4	_c©2025
300			_axxviii, 509 pages ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aDr. Norfazlirda bt Hairani
504			_aIncludes bibliographical references (pages 411-496) and index.
505	0		_aAdoption of artificial intelligence in marketing - legal and ethical perspectiveS / Surinder Kaur, Gurmeet Singh -- Ethical implications of invasive methods in neuromarketing research / Gaganjot Kaur, Shalini Sharma, Reepu -- Comprehensive analysis of neuromarketing advancements and consumer neural pathways / Payal Sanan, Mohd Afjal -- Neuromarketing : harnessing emotional engagement for success / Pooja Mehta, Harleen Kaur -- Neurologic : decoding consumer behavior with neuroscience / Khushi, Jaspreet Kaur, Shivani Malhan -- Neuromarketing intelligence to understand customer behaviour- An integrated framework and future research agenda / Arabinda Bhandari -- The role of artificial intelligence in neuromarketing in understanding consumer behaviour / Reepu -- The role of AI and machine learning in neuromarketing innovative tools for predicting and shaping consumer behavior / Gagan Deep, Jyoti Verma -- Neuromarketing insights into the lactovegetarian consumer mind - leveraging neuroscience for resonant marketing strategies / Jyoti Thakur, Kunal Kumar, Shivani Malhan -- Dynamics of sensory marketing in Rurban areas of India / B.C.M. Patnaik, Ipseeta Satpathy, Abhishek Kumar, Md. Zahir Arif, Reena Malik -- Measuring the effectiveness of neurosensory marketing strategies / Renu Bala, Reena Malik -- Performance metrics for neurosensory marketing strategies / Madhavi Sripathi, T S.leelavati -- Multisensory marketing and its effect on brand loyalty : a deep dive into consumer preferences / Koppala Venugopal -- Product and pixels : influence of social media influencers on marketing, branding, brand trust, and consumer engagement / Paramveer Singh, Nithya Das, Sakshi Verma -- Technologies in neuromarketing - fMRI, EEG and eye tracking / Pawan Kumar, Aayushi Jain -- The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision / Sara Pimenta, André Whiteman Catarino, Manuel Fonseca, Bruno Sousa -- Neuromarketing in the metaverse : redefining consumer engagement in virtual spaces / Manpreet Arora.
520			_a"Neurosensory marketing and neuromarketing have become pivotal in understanding and influencing consumer behavior. By exploring how sensory experiences and neurological responses shape purchasing decisions, businesses can create more effective marketing strategies"-- _cProvided by publisher.
650	1	0	_aNeuromarketing.
650	2	0	_aMarketing research.
650	2	0	_aBrain _xImaging.
650	2	0	_aConsumer behavior _xPsychological aspects.
650	2	0	_aConsumers _xPsychology.
700	1		_aMalik, Reena, _d1986- _eeditor.
700	1		_aMalhan, Shivani, _d1988- _eeditor.
700	1		_aArora, Manpreet, _eeditor.
776	0	8	_iOnline version: _tNeurosensory and neuromarketing impacts on consumer behavior _dHershey PA : IGI Global Scientific Publishing, [2025] _z9798369382240 _w(DLC) 2024053100
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _c1
999			_c130638 _d130638