| 000 | 01089nam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 240818s2022 xxk b 001 0 eng d | ||
| 020 |
_a9781800882614 _qhardback |
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| 040 |
_aDLC _beng _cDLC _dDLC _dUMK _erda |
||
| 090 |
_aHF5821 _b.H33 2022 |
||
| 100 | 1 |
_aHackley, Christopher E., _eauthor |
|
| 245 | 1 | 0 |
_aRethinking Advertising as Paratextual Communication / _cby Chris Hackley, Rungpaka Amy Hackley |
| 264 | 1 |
_aCheltenham, UK ; _aNorthampton, MA, USA : _bEdward Elgar Publishing, _c2022 |
|
| 264 | 4 | _a©2022 | |
| 300 |
_av, 149 pages ; _c22 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aFakulti Keusahawanan dan Perniagaan | ||
| 500 | _aMohd Hafiz Bin Rosli | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aAdvertising _xLanguage |
| 650 | 2 | 0 |
_aAdvertising _xLanguage |
| 650 | 2 | 0 |
_aBranding (Marketing) _xLanguage |
| 700 | 1 |
_aHackley, Rungpaka Amy, _eauthor |
|
| 907 |
_a.b11299125 _b05-09-24 _c18-08-24 |
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| 942 | _c1 | ||
| 998 |
_akoos _b04-09-24 _cm _da _e- _feng _gxxk _h0 |
||
| 999 |
_c129607 _d129607 |
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