| 000 | 01258nam a2200325 i 4500 | ||
|---|---|---|---|
| 008 | 220825s2021 enk bi 001 0 eng d | ||
| 020 |
_a9781032087917 _qpaperback |
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| 040 |
_aDLC _beng _cDLC _dDLC _dUMK _erda |
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| 090 |
_aHF5415.13. _bM34 2020 |
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| 100 | 1 |
_aMagnotta, Edoardo, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital Disruption in Marketing and Communications : _bA Strategic and Organizational Approach / _cEdoardo Magnotta. |
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge Taylor & Francis Group, _c2020. |
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| 264 | 4 | _a©2020 | |
| 300 |
_axiii, 229 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aRoutledge studies in marketing | |
| 500 | _aDr. Marwan Bin Ismail | ||
| 500 | _aFakulti Pengajian Bahasa Dan Pembangunan Insan | ||
| 500 | _aPemilihan Buku oleh Pensyarah di PBAKL 2022 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aMarketing _xManagement. |
| 650 | 2 | 0 |
_aMarketing _xTechnological innovations. |
| 650 | 2 | 0 | _aStrategic planning |
| 830 | 0 | _aRoutledge studies in marketing | |
| 907 |
_a.b11255341 _b03-01-23 _c25-08-22 |
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| 942 | _c1 | ||
| 998 |
_akoos _aboos _b - - _cm _da _e- _feng _genk _h0 |
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| 999 |
_c125252 _d125252 |
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