| 000 | 01031nam a2200301 i 4500 | ||
|---|---|---|---|
| 008 | 211027s2021 nyu bi 001 0 eng d | ||
| 020 |
_a9780367338664 _qhardback |
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| 040 |
_aDLC _beng _erda _cDLC _dUMK |
||
| 090 |
_aHF5415 _b.I54 2021 |
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| 245 | 1 | 0 |
_aInfluencer marketing : _bbuilding brand communities and engagement / _cedited by Sevil Yesiloglu and Joyce Costello. |
| 264 | 1 |
_aNew York : _bRoutledge, _c2021. |
|
| 264 | 4 | _a©2021 | |
| 300 |
_axii, 310 pages; _c25 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 650 | 2 | 0 |
_aAdvertising _xPlanning, |
| 650 | 2 | 0 | _aCommunication in marketing. |
| 650 | 2 | 0 | _aInfluence (Psychology) |
| 650 | 2 | 0 | _aSocial media. |
| 700 | 1 |
_aCostello, Joyce, _eeditor. |
|
| 700 | 1 |
_aYesiloglu, Sevil, _eeditor. |
|
| 907 |
_a.b11237818 _b22-11-21 _c27-10-21 |
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| 942 | _c1 | ||
| 998 |
_akoos _b22-11-21 _cm _da _e- _feng _gnyu _h0 |
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| 999 |
_c123501 _d123501 |
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