| 000 | 00942nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 190128s2007 njua i 001 0 eng d | ||
| 020 | _a9780132335713 | ||
| 090 |
_aHF5415.135 _b.K47 2007 |
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| 100 | 1 |
_aKerin, Roger A., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aNew York : _bUpper Saddle River, NJ : _bPaerson, _c2007. |
|
| 264 | 4 | _a©2007 | |
| 300 |
_ax, 722 pages : _billustrations. : _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes Index | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A., _eauthor. |
|
| 907 |
_a.b11151390 _b13-07-21 _c28-01-19 |
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| 942 | _c1 | ||
| 998 |
_akoos _b28-01-19 _cm _da _e- _feng _gnju _h0 |
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| 999 |
_c114863 _d114863 |
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