| 000 | 00817nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 190121s2003 nyua bi 001 0 eng d | ||
| 020 | _a9780743222440 | ||
| 090 |
_aHD9999.B442 _bS56 2003 |
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| 100 | 1 |
_aSimon, Franco̧ise, _d1946- |
|
| 245 | 1 | 0 |
_aBuilding global biobrands : _btaking biotechnology to market / _cFranco̧ise Simon, Philip Kotler ; foreword by Kevin Sharer. |
| 260 |
_aNew York : _bFree Press, _cc2003. |
||
| 300 |
_axv, 336 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 293-310) and index | ||
| 650 | 0 | _aBiotechnology industries. | |
| 650 | 0 |
_aBiotechnology _xMarketing. |
|
| 650 | 0 | _aPharmaceutical biotechnology industry. | |
| 700 | 1 | _aKotler, Philip. | |
| 907 |
_a.b11150749 _b22-01-19 _c21-01-19 |
||
| 942 | _c1 | ||
| 998 |
_ak _b21-01-19 _cm _da _e- _feng _gnyu _h0 |
||
| 999 |
_c114798 _d114798 |
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