| 000 | 00954nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | VRT | ||
| 005 | 20241105233453.0 | ||
| 008 | 090401 2005 nyua i 000 0 eng d | ||
| 020 | _a9780273685296 | ||
| 039 | 9 |
_y200904011547 _zasmak |
|
| 090 |
_aHF1416 _b.U85 2005 OS |
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| 100 | 1 | _aUsunier, Jean-Claude | |
| 245 | 1 |
_aMarketing across cultures / _cJean-Claude Usunier, Julie Lee. |
|
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bFinancial Times Prentice Hall, _c2005. |
||
| 300 |
_axx, 573p.: _bill.; _c24cm. |
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| 500 | _aFakulti Keusahawanan & Perniagaan | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xSocial aspects |
|
| 650 | 0 | _aIntercultural communication | |
| 650 | 0 |
_aInternational business enterprises _xSocial aspects |
|
| 700 | 1 | _aLee, Julie Anne. | |
| 907 |
_a.b10107721 _b05-12-17 _c05-12-17 |
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| 910 | _avtls000011147 | ||
| 942 | _c1 | ||
| 998 |
_ak _b - - _cm _da _e- _feng _gnyu _h0 |
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| 999 |
_c10777 _d10777 |
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