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1.
Advertising, Promotion, and other Aspects of Integrated Marketing Communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina by
Edition: Eleventh Edition
Publisher: Australia ; United States : Cengage, 2025Copyright date: ©2025
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .S537 2025.

2.
Advertising, Promotion and other aspects of Integrated Marketing Communication / Terence A. Shimp, J. Craig Andrews. by
Edition: Tenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : Cengage, 2018Copyright date: ©2018
Availability: Items available for loan: UMK Kampus Kota (7)Call number: HF5415.123 .S55 2018, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.123 .S55 2018.

3.
Exploring Direct and Relationship Marketing by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: London, Thomson Learning 2004
Availability: Not available: UMK Kampus Kota: Damaged (1).

4.
The hard sell : an ethnographic study of the direct selling industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: MPG Books Ltd., Great Britain 2006
Availability: Not available: UMK Kampus Kota: Damaged (1).

5.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams and Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2008.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .W55 2007 OS.

6.
Contemporary direct marketing / Lisa Spiller, Martin Baier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/ Prentice Hall, 2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .S65 2004 OS.

7.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .S54 2010 OS.

8.
Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen with Jane Rosen. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R67 2009 OS.

9.
No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses / Dan Kennedy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, Calif.] : Entrepreneur Press, c2006
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.126 .K46 2006, ...

10.
Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result / Al Lautenslager. by
Material type: Text Text; Format: print
Publication details: Irvine, CA : Entrepreneur Press, 2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .L37 2005 OS.

11.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1264 .R45 2010 OS.

12.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1264 .R45 2010 OS.

13.
Direct marketing in Malaysia / by Kurt Crocker. by
Material type: Text Text; Format: print
Publication details: United State : Drayton Bird, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126.M3 C76 2010 OS.

14.
Feedback : direct and interactive marketing / Roger Ortuño Flamerich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : Page One, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Bachok (3)Call number: NC997.A3 F53 2009, ...

15.
Mobilized marketing and the consumer : technological developments and challenges / by Gonca Telli Yamamoto. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5548.32 .T45 2010 OS.

16.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, c2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1264 .R45 2010 .

17.
Be a recruiting superstar : the fast track to network marketing millions / Mary Christensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .C475 2008 OS.

18.
Rahsia bisnes MLM di internet : bagaimana untuk menggunakan internet bagi membina sebuah perniagaan pemasaran jaringan yang berjaya / [Daegan Smith bersama Zamri Nanyan] by
Material type: Text Text; Format: print
Publication details: [Petaling Jaya, Selangor] : Truewealth Publishing, 2007
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.1265 .S65 2008. UMK Kampus Kota (1)Call number: HF5415.1265 .S65 2008.

19.
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.126 .O33 2012.

20.
Making waves / Mark Davies & Tina Catling. by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex : Capstone, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5414.126 .D384 2011.

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