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1.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18.
Material type: Text Text; Format: print
Publication details: New York : Springer, 2008
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.126 .B577 2008 OS, ...

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Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M Allenby. by
Material type: Text Text; Format: print
Publication details: Singapore : World Scientific, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .B63 2010 OS.

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3.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Series: Chapman & Hall/CRC the R series
Material type: Text Text; Format: print
Publication details: Boca Raton, FL : CRC Press, 2012
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.126 .P88 2012.

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