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	1.	Understanding consumer behavior / Erik Madsen. by Madsen, Erik Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY: Larsen and Keller Education, 2020Copyright date: ©2020 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .M33 2020. Place hold
	2.	Adobe analytics / by Eric Matisoff and David Karlins. by Matisloff, Eric [author] Karlins, David [author.] Series: For dummies \| --For dummies Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]Copyright date: ©2019 Other title: Adobe analytics for dummies Availability: Items available for loan: UMK Kampus Bachok (9)Call number: QA76.9.D343 M38 2019, ... UMK Kampus Jeli (5)Call number: QA76.9.D343 M38 2019, ... UMK Kampus Kota (5)Call number: QA76.9.D343 M38 2019, ... UMK Kampus Padang Tembak (1)Call number: QA76.9.D343 M38 2019. Place hold
	3.	The age of surveillance capitalism : the fight for a human future at the new frontier of power / Shoshana Zuboff. by Zuboff, Shoshana, 1951- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : PublicAffairs, 2019 Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .Z83 2019. Not available: UMK Kampus Kota: In Transit (1). Place hold
	4.	Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Blattberg, Robert C, 1942- Kim, Pyŏng-do, 1958- Neslin, Scott A, 1952- Series: International series in quantitative marketing ; 18. Material type: Text; Format: print Publication details: New York : Springer, 2008 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.126 .B577 2008 OS, ... Place hold
	5.	Niche envy : marketing discrimination in the digital age / Joseph Turow. by Turow, Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : MIT Press, [2006] Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .T95 2006 . Place hold

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