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1.
BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey / Jacek Kall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HD69.B7 K35 2022, ...

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2.
Brand vs. wild : building resilient brands for harsh business environments / Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY, : Bibliomotion Inc., 2017
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.1255 .L49 2017.

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3.
Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / Sicco Van Gelder ; penterjemah Haniza Lockman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 V37 2011. Not available: UMK Kampus Kota: In Processing(Cataloging) (2).

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4.
Khind : pernahkah anda mendengar tentangnya? dari lokal ke global / Cheng Ping Keat ; penterjemah Azwar Abd Manan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur : Institut Terjemahan dan Buku Malaysia, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 C45 2014.

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5.
Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2018
Other title:
  • Advertising and promotion
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .H185 2018.

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6.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Son, Inc., 2018
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD69.B7 W45 2018.

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7.
The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Kogan Page Ltd, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 P55 2019.

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8.
Building Consumer-Brand Relationship in Luxury Brand Management / edied by Paula Rodrigues and Ana Pinto Borges. by Series: Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey: Business Science Reference, 2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9999.L852 B85 2021.

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9.
The Brand and Its History : Trademarks, Branding and National Identity / edited by Patricio Saíz, Rafael Castro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: T353. B73 2022.

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10.
Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization / edited by Carolina Castaldi, Joern Block, Meindert J. Flikkema. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: T353. T73 2021.

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11.
Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices / Mariá Rodriǵuez-Rabadań Benito. by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R55 2023.

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12.
Contrarian branding : stand out by camouflaging the competition / Roland van der Vorst. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: The Netherlands : BIS Publishers, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .V67 2017.

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13.
Advanced brand management : building and activating a powerful brand strategy / by Paul Temporal. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petersfield, Hampshire, Great Britain : Harriman House Ltd, 2019
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD69.B7 T46 2019.

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14.
Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profit and corporate troublemakers / Anne Miltenburg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: The Netherlands : BIS Publishers, 2017
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HD69.B7 M56 2017.

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15.
Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach/ Edited by Jeremy M. Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Cheltenham, UK; Northampton, MA, USA: Edward Elgar Publishing, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: HD69.B7 B736 2022, ... UMK Kampus Kota (3)Call number: HD69.B7 B736 2022, ...

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16.
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose / Myriam Sidibe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 S53 2020.

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17.
Super logo design 2 / edited by Taki Ono. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Japan : Graphic-sha Publishing, c2002
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: NC1002 .S87 2002 REF.

18.
Brands and their companies : consumer products and their manufacturers with addresses and phone numbers / Linda D. Hall, editor. by Series: A Gale trade names directory
Edition: 28th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Detroit Thomson Gale, 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: T223.V4 B73 2006. Not available: UMK Kampus Kota: Damaged (1).

19.
Companies and their brands : manufacturers, their addresses and phone numbers, and the consumer products they produce / Linda D. Hall, editor. by Series: A Gale trade names directory
Edition: 28th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Detroit,Thomson Gale 2006
Availability: Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: T223.V4 C55 2006 REF. Not available: UMK Kampus Kota: Damaged (1).

20.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkekley, CA : New Riders, c2006
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD69.B7 .N4 2006 OS, ...

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