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CIM coursebook : delivering customer value through marketing / edited by Colin Linton ; and authored by Ray Donnelly.

By: Contributor(s): Material type: TextTextSeries: The official CIM coursebookPublication details: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2009.Description: xiii, 273 p. : ill. ; 24 cmISBN:
  • 9781856177184
Other title:
  • Chartered Institute of Marketing coursebook. Delivering customer value through marketing
  • Delivering customer value through marketing
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.13 .D66 2009 OS (Browse shelf(Opens below)) Available 10042221

"Professional diploma in marketing"--Cover.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and index.

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