Advertising, sales, and marketing / by Ken Mondschein.
Material type:
- 9780816076208
Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.35 .M66 2009 OS (Browse shelf(Opens below)) | 1 | Available | 10021090 |
"Checkmark Books."
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
How to use this book -- Make the most of your journey -- Self-assessment quiz -- Advertising executive -- Advertising creative director -- Sales representative -- Marketing manager -- Marketing survey researcher -- Trade show representative or coordinator -- Copywriter -- Graphic designer or media designer -- Retail manager -- Appendix A Going solo : starting your own business -- Appendix B Outfitting yourself for career success.
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