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1.
Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour / Katarzyna Sanak Kosmowska by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HF5415.1265 .S26 2022, ...

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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices / Mariá Rodriǵuez-Rabadań Benito. by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R55 2023.

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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth / Anna Bianchi. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .B53 2021.

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4.
Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach / Edoardo Magnotta. by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge Taylor & Francis Group, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.13. M34 2020. UMK Kampus Kota (1)Call number: HF5415.13. M34 2020.

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5.
The Dynamics of Influencer Marketing : A Multidisciplinary Approach / Edited by José M. Álvarez- Monzoncillo by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .D96 2023 .

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6.
Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction / Dirk vom Lehn by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York ; London : Routledge Taylor & Francis Group, 2024Copyright date: ©2024
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .V66 2024.

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