Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketing | Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF5415.123 .S54 1997 (Browse shelf(Opens below))	Available		10086609

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and index.

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