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	1.	Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F [author.] Arens, Christian [author. ] Weigold, Michael F, 1958- [author.] Edition: 11th edition. Material type: Text; Format: print ; Literary form: Not fiction Language: E Publisher: Boston : McGraw-Hill Irwin, c2008 Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5821 .B62 2008. Place hold
	2.	Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F Arens, Christian Weigold, Michael F, 1958- Edition: 13th ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill Irwin, c2011 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5821 .B62 2011 OS, ... Place hold
	3.	Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F Arens, Christian Arens, William F. Contemporary advertising Weigold, Michael F, 1958- Edition: 13th ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill Irwin, c2011 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5821 .B62 2011 OS. Place hold
	4.	Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F Arens, Christian Weigold, Michael F, 1958- Edition: 14th ed. Material type: Text; Format: print Publication details: New York, NY : McGraw-Hill/Irwin, c2013 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5821 .B62 2013. Place hold

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