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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2013.Edition: 2nd edDescription: xxiv, 498 p., : ill., ; 25 cmISBN:
  • 9780415537025
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.13 .B565 2013 (Browse shelf(Opens below)) Available 10349104
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.13 .B565 2013 (Browse shelf(Opens below)) 1 Available 10084660

Blythe's name appears first in the earlier edition.

Includes bibliographical references and index.

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