Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF5415.32 .Z353 2008 (Browse shelf(Opens below))	Available		10023075

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Includes bibliographical references (p. 209-219) and index

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