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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, 2014.Description: vii, 262 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118611258
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1255 .Y64 2014 (Browse shelf(Opens below)) Available 10089349

Includes bibliographical references and index

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