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1.
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. by
Material type: Text Text; Format: print
Publication details: San Francisco : Jossey-Bass, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.332.Y66 Y37 2009 OS.

2.
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill. by
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Y37 2014.

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