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Paid attention : innovative advertising for a digital world / Faris Yakob.

By: Material type: TextTextPublication details: Philadelphia, PA : Kogan Page, 2015.Description: xv, 200 p. ; 24 cmISBN:
  • 9780749479176
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Open Shelf Level 1 HF5823 .Y335 2015 (Browse shelf(Opens below)) Available 10334201

Includes bibliographical references (p. 172-194) and index

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