The Impact of Advertising Appeals on Malaysian Consumers' Preference towards Chinese Smartphone Brands / JULIA TAN YIN YIN; supervised by: Prof. Dr Yan Lifeng.
Material type:
TextProducer: 2021Description: xi, 154 pages: colour illustrations ; 30 cm + 1 computer discContent type: - text
- computer
- unmediated
- computer disc
- volume
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Special Collection
|
UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Special Collections | HF5415.3 .T36 2021 tes (Browse shelf(Opens below)) | 1 | In Transit | 10373150 |
Thesis Collections.
Thesis PhD.
Bibliography : pages 131-149.
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