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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN:
  • 9780750659383
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.13 .W55 2005 OS (Browse shelf(Opens below)) Available 10033614

Includes bibliographical references and index.

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