Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.

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Material type: Text

TextSeries: Advances in e-business research series (AEBR)Publisher: Hershey, PA : Business Science Reference, c2010Copyright date: ©2010 Description: xxxii, 548 pages : illustrations. ; 29 cmContent type:

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Summary: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	GENERAL	Kampus Kota Open Shelf	HF5415.1265 .H357 2010 (Browse shelf(Opens below))	Available		10037460

Fakulti Keusahawanan & Perniagaan.

Includes bibliographical references (p. 484-528) and index.

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

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