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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks : Sage Publications, c2006.Description: xi, 705 p. : ill., ; 26 cmISBN:
  • 141290997X
  • 9781412909976
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.2 .H286 2006 OS (Browse shelf(Opens below)) Available 10043604

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and index.

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