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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

By: Material type: TextTextPublication details: New York : American Management Association, c2012.Description: xii, 257 p. : ill. ; 24 cmISBN:
  • 9780814416761
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1255 .V55 2012 (Browse shelf(Opens below)) 1 Available 10085617

Includes bibliographical references (p. 241-248) and index.

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