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Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.

Contributor(s): Material type: TextTextSeries: LEA's communication seriesPublication details: New York : Routledge, 2008.Description: xv, 328 p. : ill., map ; 23 cmISBN:
  • 0805862722
  • 9780805862720
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HM1221 .P785 2008 OS (Browse shelf(Opens below)) 1 Available 10028636

Includes bibliographical references and index.

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