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Cases in public relations management / Patricia Swann.

By: Material type: TextTextPublication details: New York : Routledge/Taylor and Francis Group, 2010.Description: ix, 388 p. : ill. ; 25 cmISBN:
  • 0415878926 (hbk)
  • 9780415878920 (hbk)
Subject(s):
Contents:
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HD59 .S93 2010 (Browse shelf(Opens below)) Available 10050888

Fakulti Keusahawanan dan Perniagaan.

Originally published: 2008.

Includes bibliographical references and index.

The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.

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