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The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.

By: Contributor(s): Material type: TextTextPublication details: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2014.Description: xviii, 214 p. : ill. ; 23cmISBN:
  • 9781118555835
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD62.6 .L35 2014 (Browse shelf(Opens below)) Available 10089353

Includes bibliographical references and index

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