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1.
Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke by
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex : Wiley, c2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .P47 2011 OS.

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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt and Dennis Spillecke. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Wiley-VCH Verlag GmbH, c2015
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 R54 2015.

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