Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.
Material type:
TextPublication details: Houndmills, Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.Description: xiv, 198 p.: ill. ; 24 cmISBN: - 0230507549
- 9780230507548
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415 .S516 2007 OS (Browse shelf(Opens below)) | 1 | Available | 10028241 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
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