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Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin.

By: Contributor(s): Material type: TextTextPublication details: New York : Haworth Press, c2008.Description: xiii, 187 p. : ill. ; 21 cmISBN:
  • 9780789029171
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.127 .D53 2008 OS (Browse shelf(Opens below)) Available 10028767

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references (p. 179-182) and index.

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