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Helvetica and the New York City subway system : the true (maybe) story / Paul Shaw.

By: Material type: TextTextPublication details: Cambridge, Mass. : MIT Press, c2011.Edition: Rev. edDescription: xi, 131 p. : col. ill., col. maps ; 25 x 29 cmISBN:
  • 9780262015486
Subject(s):
Contents:
Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Open Shelf Level 1 Z250.5.H45 S53 2011 OS (Browse shelf(Opens below)) Available 10084695

Includes bibliographical references.

Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology.

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