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1.
Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza. by
Material type: Text Text; Format: print
Publication details: New Delhi, India : Tata McGraw-Hill, 2009
Other title:
  • Advertising & promotions
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .S53 2009 OS.

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2.
Advertising and integrated marketing communicatons / Kruti Shah. by
Material type: Text Text; Format: print
Publication details: New Delhi ; Singapore : McGraw Hill Education (India), c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .S53 2014.

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