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Globalization and the middle classes in India : the social and cultural impact of neoliberal reforms / Ruchira Ganguly-Scrase and Timothy J. Scrase.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2008.ISBN:
  • 9780415441162
Subject(s):
Contents:
Globalization, structural adjustment and the middle classes in India -- Victims of consumerism? Consumption and household survival -- Gender, empowerment and liberalization -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalizing India -- Globalized media : television and its impact on middle class morals, culture and identity -- Conclusion : Indian middle class lives in the era of neoliberal globalization
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HT690.I4 G36 2008 OS (Browse shelf(Opens below)) 1 Available 10024748

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Globalization, structural adjustment and the middle classes in India -- Victims of consumerism? Consumption and household survival -- Gender, empowerment and liberalization -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalizing India -- Globalized media : television and its impact on middle class morals, culture and identity -- Conclusion : Indian middle class lives in the era of neoliberal globalization

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