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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western/Thomson Learning, c2004.Description: 156 p. : ill. ; 23 cmISBN:
  • 9780538727143
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HD69.B7 S364 2004 (Browse shelf(Opens below)) 1 Available 10009929

Includes bibliographical references and index.

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