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1.
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/Thomson Learning, c2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 S364 2004.

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Building customer-brand relationships / Don E. Schultz ... [et al.]. by
Material type: Text Text; Format: print
Publication details: New York : M.E. Sharpe, 2015
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.55 .B85 2015.

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