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1.
The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Singapore] : McGraw-Hill Education (Asia), [2014]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC415.C6 S36 2014.

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Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers by
Material type: Text Text; Format: print
Publication details: Cheltenham : Edward Elgar, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .H347 2008 OS.

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