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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.

By: Contributor(s): Material type: TextTextPublication details: Berlin ; New York : Springer, c2011.Description: xx, 307 p. : ill. ; 24 cmISBN:
  • 9783642125409
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HB171.5 .M66 2011 OS (Browse shelf(Opens below)) Available 10047211

Fakulti Keusahawanan dan Perniagaan

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