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1.
Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. by Series: Sage library in marketing
Material type: Text Text; Format: print
Publication details: Thousand Oaks, CA : Sage Publications, 2008
Availability: Items available for loan: UMK Kampus Kota (4)Call number: HF5415 .M37 2008, ... Not available: UMK Kampus Kota: Damaged (2).

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2.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .M37 2010 OS.

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3.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .M323 2010 OS.

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4.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart, Michael Saren. by Series: Pathfinder
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .S875 2014.

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